In need of another “hat” – not mother, nor psychologist – Louisa started making soap. “When I think about how I got into it, it was kind of pathological,” she laughs. “Mental health, wellness and unwellness are very fluid entities and I needed something tangible.” It wasn’t an instant success. “I had blocks of soap blow up like bread and some as dense as bricks. But I loved the process of what I was doing: using my hands and my senses.”
It was the first step in an amazing chain of events that saw Louisa take her “units of wellbeing” to artisan markets, leave the world of clinical psychology to explore soap-making full time, move her production to a studio after poisoning the family “a couple of times with sodium hydroxide – bad mum!” and eventually launch LA-EVA with a line of emotively-scented lotions and washes that are certified organic, vegan and cruelty-free.
The most amazing thing is none of this was planned. “It has been a really organic journey, and still is,” Louisa explains. “There’s never been any grand plan. It’s all just declared itself and I’ve learnt along the way.”