We go back a while.
Our paths crossed in the earliest days and, bound by a common love for ethical, artisanal wares, simply and elegantly designed, we have followed each others’ journeys closely over the course of time. When the Guardian placed Pico in their top ten of the coolest ethical brands, we could not have agreed more. We are proud to now be stocking Pico hand towels and bath sheets, 'units of wellbeing' in their own right.
Pico produces essential, everyday goods, which can be traced all the way back to the source. For their Project # 1, founders Isobel and Phoebe began with the first things to be put on in the morning - super soft and simple underwear, made for Pico by artisans at a small fairtrade factory in southern India. Their handwoven towels emerged as part of Project #2, following their research into an indigenous Indian cotton called Kala. Although Kala cotton growing has largely stopped because of the short staple which is not so desirable for industrial machines, it is particularly special not only because of its organic, flecked beauty, but also because of its ability to grow in exceptionally arid conditions requiring little to no water.
Aspirational advocates of traditional craft and ecology, Pico are now working with a cooperative called Khamir in Western Gujarat, which was formed after the huge earthquake in 2011 that caused devastation to many villages and communities, to produce their hand woven towels. To find out more about Pico and the beautiful stories behind their wares visit project-pico.com.
Pico's creamy organic Kala cotton face or hand towels and bath sheets can now be found on our online store, gently complementing the LA-EVA range. They speak the same language, elevating simple everyday rituals of self-care in celebration of, and with respect to, nature's beauty and precious resources.